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Salesforce-Media-Cloud Salesforce Media Cloud Accredited Professional Exam

Exam Duration: 60 minutes
Number of Questions:
Approximately 35–40 multiple-choice/multiple-select questions
Passing Score: Usually around 70%
Exam Fee: Varies by region. Typically $150–200 USD
Exam Delivery: Online proctored
Webassessor (Kryterion) is the common platform

The Salesforce Media Cloud Accredited Professional exam assesses your knowledge of Media Cloud solutions and their implementation, focusing on advertising sales, order management, and related functionalities. The exam is comprehensive, consisting of 60 multiple-choice questions, with a 105-minute time limit. A passing score of 69% is required. Preparation involves understanding the Media Cloud ecosystem, including Advertising Sales Management, and utilizing resources like sample questions and practice exams.

Key Details:
Accreditation: Salesforce Media Cloud Accredited Professional.

Exam Format: 60 multiple-choice questions.
Time Limit: 105 minutes.
Passing Score: 69%.
Focus Areas: Media Cloud solutions, Advertising Sales Management, order management, and related functionalities.
Resources: Salesforce provides study guides and sample questions.
Importance: Demonstrates expertise in Media Cloud implementations and can enhance career opportunities.
Practice: Consider using practice exams like those offered by VMExam to simulate the exam environment and identify areas for improvement.
Industry Focus: Salesforce Media Cloud is designed for media and entertainment companies, providing tools for managing advertising sales, content, and customer relationships.

Exam Name:
Salesforce Media Cloud Accredited Professional

Overview:
This exam is designed for professionals who have experience implementing and working with Salesforce Media Cloud, especially in media and entertainment companies. It tests knowledge of the product's architecture, capabilities, and use cases.

Target Audience:
Salesforce consultants
Solution architects
Technical architects
Media industry professionals implementing Media Cloud
Developers and admins working with Media Cloud implementations

Exam Objectives / Topics:

The following are the major topics covered:

1. Media Cloud Architecture
Core components of Media Cloud
Media Sales Management (MSM)
Data models and their use

2. Media Planning and Sales Processes
Sales planning and campaign management
Rate cards, proposals, and deal management

3. Order Management
Order lifecycle and fulfillment
Integration with ad servers and delivery platforms

4. Product & Inventory Management
Inventory types (digital, linear, etc.)
Availability checking and inventory forecasting

5. Integration & Customization
Integration patterns with external systems
Common customization use cases

6. Media Cloud Best Practices
Implementation best practices
Common pitfalls and troubleshooting

---

Sample Question And Answers

QUESTION 1
A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned
versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A. Planned revenue from Media Cloud and actuals from Ad Server
B. Planned revenue and actuals from Media Cloud
C. Planned revenue from Ad Server and actuals from Media Cloud
D. Planned revenue and actuals from Ad Server

Answer: A, B

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud is designed to provide planned revenue figures as part of the media planning and
booking process, while actual revenue data often comes from external Ad Servers that track delivery
and impressions. To have a complete comparative view, consultants commonly combine planned
revenue data maintained within Media Cloud with actual revenue data retrieved from the Ad Server,
or use Media Clouds integrated capabilities if actuals are captured there. Salesforce Media Cloud
documentation supports this dual approach to revenue tracking by integrating planned data
internally and actuals from connected Ad Servers for accurate financial analysis and reporting.
Reference:
Media Cloud Implementation Guide - Revenue Management Section

QUESTION 2
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales
business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers

A. Create a new Named Credential to store the GAM endpoint.
B. Add the GAM endpoint in the OmniStudio Integration Procedure.
C. Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.
D. Add the GAM URL as a new CSP Trusted Site.

Answer: A, B

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before testing GAM integration, it is necessary to configure secure and proper connectivity.
Creating a Named Credential in Salesforce secures the endpoint URL along with authentication details, which
simplifies callouts. Adding the GAM endpoint to the OmniStudio Integration Procedure ensures that
the system can route requests correctly. The Auth Provider creation is a valid step but not always
required if Named Credentials handle authentication. Adding the GAM URL to the Content Security
Policy (CSP) Trusted Sites ensures browser security for client-side interactions but is a secondary step.
Reference:
Media Cloud ASM Integration with GAM
Salesforce OmniStudio Integration Procedures Guide

QUESTION 3
A publishing company has been using Media Cloud for the last six months and now wants to send
order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?

A. Named Credentials
B. Auth. Provider
C. Connected App
D. Custom Metadata

Answer: A

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials in Salesforce are used to securely store external service endpoints and
authentication details such as client ID and client secret. When integrating with Google Ad Manager,
the client and secret are used for OAuth authentication. Named Credentials simplify authentication
handling for callouts by managing tokens automatically and securely. Connected Apps are typically
for OAuth client registration but not storing credentials in this use case.
Reference:
Salesforce Named Credentials Documentation
Media Cloud Google Ad Manager Integration

QUESTION 4
During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?

A. Is Not Assetizable
B. Is Encrypted
C. Is Not Translatable
D. Run-time Configurable

Answer: D

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Run-time Configurable behavior allows the picklist values to be determined dynamically during
runtime rather than being statically assigned. This is critical in proposal line items to select picklist
values that may change or depend on other variables dynamically. The other options either disable
functionality (Is Not Assetizable), restrict translations, or encrypt values but do not allow dynamic selection.
Reference:
Salesforce Media Cloud Data Model Guide
Proposal Line Item Configuration Best Practices

QUESTION 5
A CTO of a B2B advertising publishing company asked an Administrator who worked on making the
Media Cloud application live, for their help in monitoring the real-time information on system performance and security.
Where can the Administrator find this information?

A. trust.salesforce.com
B. system.salesforce.com
C. media.salesforce.com
D. monitor.salesforce.com

Answer: A

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
trust.salesforce.com is the official Salesforce Trust site that provides real-time information on system
status, performance, security incidents, and maintenance notifications. Administrators use this site
to monitor org health and planned outages. Other options either do not exist or are not official
Salesforce system status portals.
Reference:
Salesforce Trust Site

QUESTION 6
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?

A. Digital
B. Print
C. Out Of Home (OOH)
D. Linear

Answer: D

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear
fashion. Since the home store wants to advertise on a TV channel, the media plan should include the
Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to
outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types

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